Get 10% back on your first $50,000 in branded sales. Learn moreGet 10% back on your first $50,000 in branded sales. Learn moreAutomate Pricing
Simplify pricing and compete for the Featured Offer
Automate your pricing strategy and improve your potential to become the Featured Offer and increase sales.
Why Automate Pricing?
Our free Automate Pricing tool automatically adjusts your prices in real time. You choose the rules and the tool responds 24/7, keeping you competitive while freeing up valuable time. Select your products, customize your parameters, and let Amazon execute your pricing strategy and improve your chances of becoming the Featured Offer.
Maximize sales potential
Competitive pricing increases your likelihood of becoming the Featured Offer and gaining visibility that can lead to higher sales.
Compete your way
Create demand-based rules or competitive rules to set prices below, above, or at the reference price, then customize your approach with pricing ranges so your margins stay right-sized for your business.
Save time and effort
Stay focused on your business while prices automatically adjust in response to pricing events or sales. Pause or modify your rules anytime.
Strengthen customer trust
Choose settings to compare prices in and beyond the Amazon store. Set a maximum price, or let us automatically ensure your offers stay competitive while never going significantly higher than recent prices.
Extend your strategy to B2B
Optimize pricing for both B2C and B2B sales with business rules that automatically update your business prices based on your consumer prices.
Poolside Care
"I can be more hands off as I expand my product selection instead of constantly monitoring and changing my pricing."
Annie Walker
Poolside Care
LBIntegrity
"Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled.”
Bryce Calcutt
LBIntegrity
Did you know?
Automate Pricing is part of the New Seller Guide
Automate Pricing is one of the tools we recommend to sellers who are just getting started with Amazon. Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1
1Amazon internal data, FY2023, US store
Types of Automate Pricing rules
Competitive price-based rules: Compare against the Featured Offer, lowest price, or lowest external price.
Sales-based rules: Change your price based on your sales volume in a specified period of time.
Business price and quantity discount-based rules: Adjust your business price and quantity discounts based on updates to your standard price.
How are pricing rules applied?
You can apply pricing rules to individual products using the Automate Pricing tool, or you can apply them in bulk by uploading the Automate Pricing file.
If you sell globally with Amazon, the Automate Pricing file also lets you associate your rules with products you’ve listed in multiple Amazon stores. Just use Build International Listings to cross-list your products, then any price changes through Automate Pricing will be automatically synchronized.
If you sell globally with Amazon, the Automate Pricing file also lets you associate your rules with products you’ve listed in multiple Amazon stores. Just use Build International Listings to cross-list your products, then any price changes through Automate Pricing will be automatically synchronized.
Ready to get started?
Step 1
Step 2
Set rules and parameters
Choose from predefined rules, or create custom rules that determine when and how your prices change.
Step 3
Select products and set limits
Pick your products and apply your rules to them one SKU at a time or in bulk. Manage your margins by setting a minimum price and an optional maximum price.
Step 4
Start repricing
Select Start repricing and Automate Pricing will begin working on your behalf to dynamically adjust your prices.
Step 5
Measure success
Cross-reference Automate Pricing’s detailed 30-day history with your Seller Central business reports to track the impact on your Featured Offer percentage and sales.
Frequently Asked Questions
Who’s eligible for Automate Pricing?
To use Automate Pricing, you need a Professional selling account and an active offer on the products you want to apply pricing rules to.
How long does it take for automated pricing rules to go into effect?
For rules you have already created, price updates are usually processed in less than 15 minutes, but may take longer under certain circumstances. For new rules, or if you change a rule parameter, it can take up to one hour for all products assigned to the rule to re-price according to the new parameters.
How much does it cost to automate my pricing?
The Automate Pricing tool is included for free in the Professional selling plan. You can also find more options for third-party tools to automate pricing in the Selling Partner Appstore.
How can I see what my current price is on a product that I’ve applied a pricing rule to?
You can see your current price from any screen where the product and your price are displayed. This includes the Manage Inventory, Manage Pricing, Automate Pricing, and Business Reports sections of Seller Central.
Does automating my price guarantee I’ll become the Featured Offer?
No. Lowering your price can help you become the Featured Offer, but you also need to meet performance-based requirements in areas like inventory availability, fulfillment, and customer service.
How can I troubleshoot concerns or understand how my price will update in different scenarios?
Review our Automate Pricing troubleshooting guide, or see the What happens to my price if . . . help guide.
Can I control which account users can access Automate Pricing?
Yes, you can control who in your business can access Automate Pricing. From your Seller Central account, go to your settings, then select User Permissions. Find the user and select Edit. Under "Pricing," you can customize the user's access to Automate Pricing.
Do price changes through Automate Pricing count toward the daily price update allotment?
No, price changes made by Automate Pricing don’t count toward the daily price update allotment.
